DSR of the Month

The only monthly feature that profiles the careers of the industry’s most accomplished foodservice equipment and supplies dealer sales reps by presenting their achievements, views on customer service and secrets to their success.

Vincent Chhim, Sales Manager, Rose’s Equipment, Portland, Ore.

When he graduated from Portland State University in 1996 with a degree in administration in justice, Vincent Chhim’s plan was to go to law school. Instead, he sold insurance and worked at a Walgreens before partnering with his brother in a Portland, Ore., restaurant offering Southeast Asian cuisine. Even though Chhim had no formal chef training, his mother’s tutelage in the kitchen ended up serving him well. So well, in fact, that the brothers eventually opened up a second restaurant location in Beaverton. Chhim also taught cooking classes for small groups.

Dan McDevitt, Account Executive, Restaurant Equipment World, Orlando, Fla.

Dan McDevitt entered the foodservice equipment industry six years ago while on a job hunt after moving to Orlando, Fla., to be closer to family. The small business atmosphere at Restaurant Equipment World (REW) quickly proved a fit for him. “The people are wonderful, it’s refreshing to be able to speak with the owners and see things come to fruition,” McDevitt says.

Lynell Johnson, Dealer Sales Representative, Culinex, Grand Forks, N.D.

Lynell Johnson entered the foodservice industry like many others. She spent close to two decades moving up the ranks, starting as a hostess, then working as a server, before becoming manager of a well-known casual dining chain’s location in Grand Forks, N.D.

DSR of the Month: Larry Fruchtman, Sales Representative, Manning Brothers, Tiger, Ga.

Larry Fruchtman worked on the operator side of the foodservice industry for almost three decades, starting in quick-service restaurants as a busser and moving through the ranks up to general manager of a fine-dining restaurant in Atlanta. He then spent more than 11 years as manager of a private country club.

Lee Rose, Outside Sales, Norvell Fixture and Equipment Co., Savannah, Ga

Like many college graduates, Lee Rose was not sure where he was headed with his degree in communications from Augusta State University. “I dated a girl who was making smallwares deliveries for an equipment dealership and helped her out,” he recalls.