DSR of the Month

The only monthly feature that profiles the careers of the industry’s most accomplished foodservice equipment and supplies dealer sales reps by presenting their achievements, views on customer service and secrets to their success.

DSR of the Month: Larry Fruchtman, Sales Representative, Manning Brothers, Tiger, Ga.

Larry Fruchtman worked on the operator side of the foodservice industry for almost three decades, starting in quick-service restaurants as a busser and moving through the ranks up to general manager of a fine-dining restaurant in Atlanta. He then spent more than 11 years as manager of a private country club.

Lee Rose, Outside Sales, Norvell Fixture and Equipment Co., Savannah, Ga

Like many college graduates, Lee Rose was not sure where he was headed with his degree in communications from Augusta State University. “I dated a girl who was making smallwares deliveries for an equipment dealership and helped her out,” he recalls.

Scott Ellerhorst,Sales, Design, Consultant C&T Design and Equipment Co., Cincinnati

Working in the restaurant industry from the ground up for more than two decades has served Scott Ellerhorst well in his sales, design and consulting career in C&T Design and Equipment Co.’s Cincinnati office. “I started in high school bussing tables at restaurants, moved up to washing dishes and eventually became a general manager,” he says.

Jeff Fortier, Territory Manager, Fortier Inc., Conway, Ark.

When Jeff Fortier joined his family’s company, Fortier Inc., 18 years ago, the main concern was his unfamiliarity with the products he’d be selling. “I was doing well as sales manager for a sunglasses company out in Virginia, and didn’t know much about the foodservice equipment industry,” he says. “But my uncle Rick said he could teach me, and I knew that learning about a gazillion different products wouldn’t be an obstacle for me.”

Nick Pope, Project Manager, The Boelter Companies, Chicago

Nick Pope had visions of becoming a chef while attending culinary school and working at an equipment dealership part time. He realized being a chef wasn't for him when he took a 12-hour class that ended at 2 a.m. "It put me over the edge," he recalls.

Jim Bologna, Account Executive, Great Lakes Hotel Supply Co., Southfield, Mich.

It wasn't until Jim Bologna took a cooking class while working toward a degree in hotel hospitality at Michigan State University that he realized his calling. He went on to earn his Associate's Degree in Culinary Arts, and worked as a chef for more than 20 years.