Well, that’s the goal, right? This time of the year, businesses large and small peer into their crystal balls for a look at the future to form an idea about what the coming year will hold.
Here at FE&S, that planning starts with the development of our editorial calendar. Once Editorial Director Joe Carbonara and the editors have decided on the general topics that we will cover each month of the coming year, planning can begin on the digital enhancements and live events that amplify and enhance our editorial voice.
Research-driven editorial receives careful consideration because, frankly, we worry about list fatigue. We know that readers want to hear from us because everyone on our list has specifically asked to be included. What we will not do is take that interest for granted by overwhelming you with requests for information or too many emails.
That is why our lists are not for sale or rent. We guard your information for what it is; our most important asset.
There are, of course, shortcuts to building a list. Lists can be bought or sold, bartered for and traded. And, occasionally, we will rent a list to reach out to new subscribers. After all, no one can boast 100 percent industry penetration and it is vital for us to attract new readers and subscribers to replace the folks who retire or move to other industries. By and large, though, our readers and subscribers have been earned the hard way, through tenacious foodservice industry involvement over many years and an unwavering commitment to unbiased, quality content creation.
So, as you peer into your own crystal ball to figure out what 2020 will look like for your business, we hope that you will continue to see us as a valuable resource to keep you informed and on top of this ever-changing kaleidoscope of an industry!