How innovative equipment financing supports long-term value for customers
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ACityDiscount is an Atlanta based restaurant equipment dealership and proudly partners with SilverChef for equipment financing.
Rising equipment costs combined with tighter lending requirements are the biggest challenge faced by restaurant owners in today’s economy.
“Customers are feeling pressure from multiple directions — rising food costs, labor shortages, and the high cost of opening or upgrading a facility,” said Mike Ellin, Director of Sales, ACityDiscount. “Cash flow is a major concern, especially for independent operators and new concepts trying to get off the ground.”
Ellin explained that one of the biggest challenges the company faces, as a restaurant equipment supplier, is helping customers make their restaurant dreams possible when budget constraints or financing hurdles delay decisions.
Based in Atlanta, Georgia, ACityDiscount is a leader in new and used restaurant equipment. For over 50 years, it has been helping restaurants of all sizes meet their equipment needs.
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ACityDiscount’s 60,000sqft showroom boasts a wide variety of equipment.
“We focus on being a resource, not just a supplier,” said Catalina Evans, Digital Marketing Manager, ACityDiscount. “That includes offering a wide range of equipment options (new and used), flexible financing solutions, like SilverChef, and expert guidance from our team. We also help customers prioritize their equipment needs so they can open or operate efficiently without overspending.”
For more than 50 years, ACityDiscount’s goal has been to make restaurant equipment more accessible and affordable. It carries the leading kitchen equipment brands, a large selection of products, and financing options for that equipment.
When ACityDiscount started working with Silverchef USA, it was drawn to Silverchef USA’s own focus on providing flexible purchasing solutions. Silverchef USA is a globally-renowned equipment financing company for the hospitality industry. It pioneered the Rent-Try-Buy model, which offers equipment rentals with the flexibility to change, upgrade, or own the equipment at any time.
“SilverChef has allowed us to offer a more flexible pathway to ownership, especially for startups and growing businesses,” said Evans. “Their streamlined approval process, high approval rates, and ability to bundle equipment into manageable weekly payments have made it easier for our team to close deals while providing real value to customers. It’s also given us another tool to support customers who may not qualify for traditional financing.”
For dealers, Silverchef’s Rent-Try-Buy model represents an innovative conversion driver and opportunity to create long-term value for customers. Much like ACityDiscount, Silverchef USA supports operators of all kinds, from established restaurants to mom-and-pop startups.
“The realities of hospitality are tough — too many capable operators are held back by rigid financing,” said Jon Jacobs, President of U.S. Operations at SilverChef. “Flexible financing is increasingly becoming a financial strategy for restaurateurs to be competitive. We’re enabling operators to access the equipment they need without compromising cash flow, and helping dealers gain a competitive edge in today’s market.”
Key Takeaways:
- Rising equipment costs and tighter lending requirements are widespread across the hospitality industry
- Rent-Try-Buy helps dealers drive conversion and create long-term value for customers
- Innovative financing solutions support long-term operator stability
